Chinese  |   Francais / French  |   Espagnol / Spanish  | Haitian Kreyol

After many 👏😀👍successful and triumphant world 🌎 tours in 🇹🇼🇨🇳🇳🇱🇬🇧🇸🇪🇩🇪🇲🇽🇯🇵 to promote the 888 Lucky Beer 🍻 of Washington DC, many people who are craft beers 🍻 lovers ❤️ around the world said: "888 is a beautiful beer and the best IPA craft beer ever".

🌎🌍🌏 | China  🇨🇳 Taiwan 🇹🇼 Japan 🇯🇵   

🌎🌍🌏 | United Kingdom 🇬🇧 Sweden 🇸🇪  Germany 🇩🇪      

🌎🌍🌏 | Haiti  🇭🇹 Mexico 🇲🇽 Venezuela 🇻🇪  Ecuador 🇪🇨  Bolivia 🇧🇴  Peru 🇵🇪 Colombia 🇨🇴 Costa Rica 🇨🇷

🌎🌍🌏 | Angola🇦🇴  Benin🇧🇯  BurkinaFaso🇧🇫  Cameroon🇨🇲  Chad🇹🇩  Congo Brazzaville🇨🇩EquatorialGuinea🇬🇳  Gabon🇬🇦  Gambia🇬🇲  Ghana🇬🇭Côte d'Ivoire/Ivory Coast🇨🇮 Liberia🇱🇷  Mali🇲🇱  Mozambique🇲🇿  Namibia🇳🇦  Niger🇳🇪  Nigeria🇳🇬  Senegal🇸🇳  SouthAfrica🇿🇦  Togo🇹🇬 Democratic Republic Congo🇨🇬

888 Lucky Beer Press Conference in Tokyo, Japan

Open Letter to the President, the First Lady, the Great People of Burkina Faso and the Continent of Africa

After many 👏😀👍successful and triumphant world 🌎 tours in 🇹🇼🇨🇳🇳🇱🇬🇧🇸🇪🇩🇪🇲🇽🇯🇵 to promote the 888 Lucky Beer 🍻 of Washington DC, many people who are craft beers 🍻 lovers ❤️ around the world said: "888 is a beautiful beer and the best IPA craft beer ever".

The early history of Africa came before the four ancients recorded history of Indus, Mesopotamia, Egypt and China. 

The fossil record from Africa shows Homo sapiens living in southern and eastern Africa at least 100,000 and possibly 150,000 years ago. Around 40,000 years ago, their expansion out of Africa which launched the colonization of our planet by modern human-beings did not come about in 8 seconds, 8 minutes or 8 hours or 888.

1. Angola

2. Benin

3. Burkina Faso

4. Cameroon

5. Chad

6. Congo (Congo-Brazzaville)

7. Equatorial Guinea

8. Gabon

9. Gambia

10. Ghana

11. Ivory Coast

12. Liberia

13. Mali

14. Mozambique

15. Namibia

16. Niger

17. Nigeria

18. Senegal

19. South Africa

20. Togo

21. Zaire (Democratic Republic of the Congo)

I am honored and excited to launch the first-ever American 888 Lucky Craft Beer Tours of 21 countries in Africa where the lineages of my ancestors have been identified.

Date of travel: To be determined

Location: To be determined

In retrospect, as a child growing up, I was always intrigued and fascinated by the Chinese culture and especially Kung Fu movies. 

Hence, in February of 2015, I visited the beautiful country of China and spent a month in Chongqing. It was a dream that materialized just like a movie. The Chinese people were very friendly, hospitable, left a profound joy and admiration in my heart. 

After experiencing the social lifestyle and the tradition of cheers, "ganbei" or 干杯 in China, upon my return in the United States of America (USA), I was inspired to start a craft beer company from a recipe I developed as a homebrewer.

The style of beer that I developed is the American version of the British India Pale Ale or IPA. The IPA style is known for its strong hop character, dates to the 1800s and is the fastest-growing and best-selling style of craft beer in USA. 

In memory and in reciprocity of the warm and heartfelt welcome that I received from the Great People of China, I would like to offer the following toasts:

I. First Toast or 干杯

Mr. President, First Lady and the Great People of Burkina Faso, please allow me to offer you an imaginary first toast or 干杯 of our 888 Lucky IPA Beer by raising my glass up but much lower than all of yours to wish you Luck, Wealth and Prosperity. 

II. Second Toast or 干杯

It will be a great honor to personally offer a second toast or 干杯 during my second visit to your country to introduce the first-ever American 888 Lucky IPA craft beer in Africa.

III. Third Toast or 干杯

I am offering a third toast to the Great People of Angola because I am certain that you will like, the 888 Lucky IPA named Best Tasting Beer in New York, USA and 888 Pilsner whose recipe won Gold in Maryland, USA, Made in Washington DC USA by a descendant of your ancestors.

IV. Fourth Toast or 干杯 

According to a Chinese proverb: "Hearing a hundred times is not as good as seeing once."

I am excited and cannot wait to visit and see with my own eyes the countries of my ancestors, greet and meet many of my brothers and sisters from the Mother Land of Africa which will be far better than ten thousand words can ever express. 

Therefore, please allow me to offer you one last Toast or 干杯, Mr. President, the First Lady, the Great People of Burkina Faso and the continent of Africa, I wish you once more, many years of Luck, Wealth and Prosperity or 888. Learn more at http://www.paugustin.com

Most Respectfully,

Pierre Richard Augustin, MPA, MBA

President and CEO, AdMerk Corp. Inc.

Lettre ouverte au President, La Premiere Dame et au peuple du Grand Burkina Faso 

Donc, je veux lancer le tout premier American 888 Lucky Craft Beer Tours dans ces 21 pays d'Afrique. 

Date du voyage : à déterminer

Lieu : à déterminer

En rétrospective, comme un enfant, j'ai toujours été intrigué et fasciné par la culture chinoise et en particulier les films de Kung Fu. 

Par conséquent, en février 2015, j'ai visité le beau pays de la Chine et a passé un mois à Chongqing. C'était un rêve qui s'est réalisé comme un film. Le peuple chinois était très sympathique et accueillant, à laisser une joie profonde et d'admiration dans mon cœur. 

Après avoir fait l'expérience de la vie sociale et la tradition de cheers, "ganbei" ou 干杯 en Chine, à mon retour aux États-Unis d'Amérique (USA), j'étais inspiré pour démarrer une entreprise de la bière artisanale d'après une recette élaborée comme un homebrewer.

Le style de bière que j'ai développé est la version américaine de la British India Pale Ale ou IPA. Le style de l'IPA est connue pour son fort caractère, hop dates pour les années 1800 et est la plus forte croissance et la plus vendue de style craft beer in USA. 

En mémoire de l'accueil chaleureux que j'ai reçues de la Chine et en suivant les traces de mes ancêtres, les "combattants de la Liberté" d’Haiti, j'aimerais offrir les toasts :

I. Premier Toast ou 干杯
M. Le Président, la Première Dame et le grand peuple du Burkina Faso, permettez-moi de vous offrir un premier toast ou 干杯 imaginaire de nos 888 Pilsner et 888 Lucky IPA  en levant mon verre, mais beaucoup plus faible que l'ensemble de la vôtre à faire preuve de respect et vous souhaite bonne chance, la richesse et la prospérité. 

II. Deuxième Toast ou 干杯
Ce sera un grand honneur de vous offrir personnellement un deuxième toast ou 干杯 lors de ma première visite au Burkina Faso afin de présenter le tout premier American 888 Lucky IPA et 888 bières artisanales de Pilsner.

III. Troisième Toast ou 干杯
Je propose un troisième toast au grand peuple de Burkina Faso parce que je suis certain que vous aimerez 888 Lucky IPA désignée meilleure bière de dégustation à Brooklyn, New York, USA et la 888 Pilsner dont la recette a remporté la médaille d'or au Maryland, aux États-Unis, la concurrence de la bière artisanale.

IV. Quatrième Toast ou 干杯

Selon un proverbe chinois: "l'audition d'une centaine de fois n'est pas aussi bon que de voir une seule fois."

Par conséquent, permettez-moi de vous offrir un dernier Toast ou 干杯, je vous souhaite une fois de plus, de nombreuses années de chance, de richesse et de prospérité ou 888. Pour en savoir plus, http://www.paugustin.com

Plus respectueusement,

Pierre Richard Augustin, MPA, MBA

President and CEO, AdMerk Corp. Inc.

Food & Daily life in Burkina Faso

Four-fifths of people in Burkina Faso live in rural communities. Although houses are different styles and shapes across the country, all Burkina’s traditional dwellings are made of mud.

Buildings have thatch or corrugated iron roofs. In certain regions, the mud walls of houses are painted with distinctive designs (see photo below).

In the south, the walls of houses in Kassena country are painted with dark geometric patterns, often in black and white.

Burkina is also known for its impressive mud mosques, like the Grand Mosque at Bobo-Dioulasso.

Ceramic pots of all shapes and sizes can usually be found in the home of a Burkinabe. The largest earthenware pots are known ascanari and are used for keeping water cool. Others are used to store grains, such as those for brewing millet beer.

Many pots are decorated – for example, by pressing cord into the clay – and glazed inside. For women, the number and types of pots she owns are seen as a sign of her status.

The calabash is also a lifelong kitchen companion, because the skin of this gourd/squash can be used for a wide range of receptacles, from bowls and drinking cups to paint-pots and trays for food.

In some parts of the country, a woman’s calabash will be ceremonially broken at a certain time and place after she dies. It is the only object to be taken with her into the afterlife.

Tô (Saghbo) is a dough-based meal of cooked millet, sorghum or corn, served with a sauce of vegetables (tomatoes, peppers and carrots) and maybe a little mutton or goat.

Staple foods include sorghum, millet, rice, maize, nuts, potatoes and yams. Dishes often have sauces of vegetables, fish or meat served with these staples.

Chicken dishes are a favourite. In the towns and cities, grilled chicken is cooked in the streets and called “poulet-bicyclette” (literally ‘chicken on a bicycle’, because the birds are carried on bicycles from the villages into town). Brochettes of meat cooked on a skewer are also common.

Because fresh milk goes off quickly in the hot climate, yoghurt or soured milk forms a regular part of the diet. Gapalo (soured milk with millet grains) is popular and usually drunk from a bowl.

With its relaxed Muslim culture, many Burkinabes enjoy a dolo or chapalo, a home-brewed millet beer. Drunk mainly by men, it tends to be made by women, who sell their beer in local markets to earn a small living. Although they may give their husbands a first taste for free, after that, spouses are normally expected to pay too.

How is dolo or chapalo made? Beer is made by mixing ground millet with water and boiling this over hot coals. Yeast is then added and this is left to ferment overnight. The following morning, it’s ready to drink. But the fermentation process continues through the heat of the day, making the brew stronger and less sweet the later it’s drunk.

AdMerk Corp. Inc. Headquarters

20 F Street N.W., 7th Floor, Washington DC 20001 USA (617) 202-8069

Find us on Google+

Get Updates

微信 | WeChat at 888LuckyBeer